OUR TEAM

“Nothing makes your palms sweat quite as much as awaiting a cash-carrying buyer’s arrival to your home to pick up your vehicle you had listed for sale. You can’t help but play the worst case scenarios in your mind in an attempt to prepare for them.” -Jason LaRock

That Fall day of 2017, Jason LaRock, owner of SELL SQUAD, LLC, was faced with the same frightening predicament that many of us experience when selling our vehicles alone; doing transactions with strangers. However, many of us ultimately opt out of having to hassle with selling our vehicles, (and all of the uncertainty that comes with it,) and proceed straight to a traditional dealership, losing thousands of dollars.  

It was on this day that Jason realized the need to provide a safe environment for people to sell their vehicles. He envisioned a company where sellers could trust that their vehicles were being marketed and potential buyers were being vetted. Yet, those buyers can rest assured they are buying a quality vehicle. He realized a need for a company that would offer support to sellers and maximize their equity. All of this led Jason to create, develop and establish SELL SQUAD, LLC.  

Before SELL SQUAD, LLC, Jason was an owner of a successful manufacturing company in El Dorado County. For 39 years, Jason LaRock and his family produced high precision machined parts for aerospace, technology and medical companies. Jason brings to SELL SQUAD, LLC the invaluable skills of focus, precision and effective processes as well as understanding the methods of marketing. He enjoys interacting with clients and has a keen understanding of their needs.   

Jason LaRock has been married since 2004. He and his wife, Janel, are blessed with 4 beautiful children. Serving his family and community are of the utmost importance to him. Jason enjoys traveling and spending time with his family. He even finds time to coach indoor soccer and participate in his children’s wide-range of activities.